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physical business · new-businessready

Atelier Comporta

A premium construction landing for a sector that hates SaaS aesthetics.

Quality score84/100
Cost
$6.18
Sections
9
Runs
3
Export ready
72/100
View live previewOpen in Builder
Step 01 · The brief

From prompt to brief, enriched.

Original
"Premium construction company in Comporta/Alentejo, foreign clients (French + American), build trust"
Improved · 86% confidence
  • AudienceFrench + American buyers, 45-65 yo, second-home purchasers in Comporta/Melides/Alentejo
  • ToneCalm, premium, editorial — not corporate
  • Primary CTABook a project call
  • Business goalConvert qualified foreign owners to a 30-min feasibility call
  • Asset policyreal-photo-required
  • ConstraintsNo SaaS dashboard look · Serif editorial type · Warm earth palette, no blue · EN/FR/PT availability visible
Missing assets flagged
All photographs currently placeholders · No real before/after pair · No real team shoot
Step 02 · Hero Lab

Four directions — one was chosen.

ATrust-first International
Chosen
Build in Portugal. Without managing the chaos.

Address the #1 concern: managing a build remotely in a country you do not master

Score83/100
BProject portfolio premium
Alentejo modernism. Built for the people who live there.

Sell by visual seduction — finished result speaks

Score81/100
CBefore / After transformation
From ruina to refuge.

Irrefutable execution proof on a renovation case

Score84/100
DFounder / team credibility
One accountable team. From permit to handover.

Sell by human trust — show who is on your build

Score83/100
Step 03 · Section plan

Sections built — each with a business role.

01
Hero — Trust-first
hero
OK
02
Project Journey — 5 stages
process
OK
03
Selected work
portfolio-editorial
warn
04
Transformation — drag slider
before-after
warn
05
Client experience — weekly letter
client-space
OK
06
Materials & craft
materials
failed
07
The atelier — accountable team
team
warn
08
International buyer FAQ
faq
OK
09
Final CTA — feasibility call
cta
OK
Step 04 · Quality check

Playwright passed — 6 viewports tested.

Scorecard breakdown
International trust17/20
Premium perception18/20
Offer clarity13/15
Visual proof9/15
Differentiation9/10
Conversion9/10
Mobile4/5
WP feasibility4/5
Playwright · 6 viewports
  • 1440×900bodyH 11953
    Pass
  • 1366×768bodyH 11578
    Pass
  • 1280×720bodyH 11085
    Pass
  • 768×1024bodyH 11027
    Pass
  • 390×844bodyH 13420
    Pass
  • 360×780bodyH 13647
    Pass
Blocking errors
  • · Materials section: placeholder images do not match labels — needs curated re-shoot
The story

Why it works (and what is missing)

Problem

Construction companies in Portugal targeting foreign owners face two contradictory pressures: look premium (so the buyer trusts the price) and look local (so the buyer trusts the execution). Most sites pick one and lose the other.

Approach

Hero Decision System produced 4 directions. Direction A (Trust-first International) won at 83/100 — best on international trust (19/20), the sector's real bottleneck. The other 8 sections each address a specific buyer fear: process, portfolio, before/after, client space, materials, team, FAQ, CTA.

Outcome

84/100 quality score after one targeted rework. The process section was rebuilt from stacked cards into a 2-column Project Journey with rail progression, auto-cycle and a live status update mockup — section height dropped 45% while comprehension increased.

Learning

When a section is supposed to teach a process, stacked cards are the wrong default. An active-state with AnimatePresence plus a contextual mockup (here: a weekly client letter) reads as transparency, not as a feature list.

Honest limits
  • ·All photography is placeholder — real Comporta shoot is required before client-ready
  • ·Materials section: image IDs do not always match labels — needs curated re-shoot
  • ·Before/After pair shows two different buildings — needs same-building real pair

Ready to start — see your case.

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